Industry Challenge:

Counterfeit coupons have cost manufacturers millions of dollars and have created numerous costs and challenges for retailers and other industry participants. These counterfeits have ranged from amateurish home-made "coupons" to high quality, professional examples virtually identical to those printed by the industry. Unfortunately, even the amateurish coupons are often accepted for redemption, creating liabilities for a variety of industry participants. Once a counterfeit is accepted, someone, whether it is a manufacturer or a retailer, is going to have to pay for it, creating uncontrollable liabilities and unnecessary trade relations issues.

See the newest identified
counterfeits here!