Coupons are a great promotional tool and provide consumers from all walks of life and countries with direct, honest and substantial savings. Indeed, over a billion dollars are saved with coupons every year by savvy consumers. These savings benefit retailers, manufacturers and an entire industry employing thousands of people across the globe. Ideally, it is a win-win situation and all participants benefit accordingly.
Unfortunately, as with anything of real value, coupons are subject to misuse and fraud, just like credit/debit cards, checks, currency and virtually every type of legitimate economic activity. Does this mean you shouldn’t use a credit card or coupon at your favorite store? Of course not! Most people are honest and the CIC’s efforts to fight coupon fraud benefit everyone.
You can help the industry and yourself by:
You can protect yourself from fraud by:
If you have a hard time using coupons at your local store, suggest that the retailer attend the Association of Coupon Professionals (ACP) couponing class, preferably in conjunction with the CIC Industry Summit held every March.