Counterfeit coupons are a major challenge for the industry. Simply put, counterfeits are fake coupons. The quality of counterfeits varies widely, from obvious fakes to some with very skilled printing. Most fakes currently in circulation are for free products or high values and are produced on home/office equipment. A widely distributed counterfeit coupon can cause losses of hundreds of thousands of dollars (or more) and can strip your shelves of product, preventing honest consumers from purchasing the product.
Manufacturers, retailers, coupon processors, and law enforcement agencies are all active in the fight against counterfeit coupons. However, while you have the support of literally thousands of people throughout the industry, as a cashier, you play a critical role in this fight. Indeed, you play many roles:
Simply put, if a counterfeit is accepted at the point of sale, someone is going to pay for it—your store, the manufacturer or maybe even you if you’re also the store owner. Regardless of who pays, it is a dead loss.